I hopped on to the gamification.co Live-Chat with Gabe Zicherman and Michael Wu, PhD today and asked a questions on the importance and measuring the emotional state of users on the web. The answer wasn’t what I expected, so decided to put it up here. Turns out that Experts agree: As Speakitt tries to change not just behavior, but people’s emotions and confidence, we are operating in uncharted waters – and that’s usually where the magic happens 🙂
(If you fancy listening to the whole talk, you can do that here)
About the speakers:
Gabe Zicherman has made himself a name for being one of the absolute leading forces in the gamification industry. He has build several companies trough the use of gamification and is pushing the topic all over the world with his GSummit events. Watch an awesome TED-talk from him here.
Michael Wu, PhD is currently the chief scientist at Lithium.com. He has applied data-driven methodologies to investigate and understand the complex dynamics of the social web and developed the Facebook Engagement Index (FEI), Community Health Index (CHI), and many predictive social analytics with actionable insights.