Naming your Baby

Say Wut?

Say Wut?

Naming your company is like naming your child. You wanna make sure you do it right. If you miss out on something he or she will get picked on for all elementary school. And that’s startup-phase. When you look for a company name for the first time, you start out with all the enthusiasm in the world. People get excited and cannot wait to brainstorm.

It’s fun until you realize that EVERY FUCKING DOMAIN-NAME in the world is taken! Boy was that a surprise to us when we realized it the first time. Back then we were complete internet-noobies (still are) and were working on a different product.

Since our last pivot to create the worlds greatest speech anxiety coach, we wanted to look out for a new fresh name. And because we knew the hardship that we had the last few times the job was immediately given to Robert! Because – uhm, uhm – he’s the most creative guy! From my last adventures with finding a name (iPocketCoach.com was the outcome… you can see why Robert got a go now) – I told him to use Squadhelp.com and let the internet produce a name.

Squadhelp is a pretty amazing platform that gathers the collaborative power of the internet – It’s a giant crowdsourcing machine for company & domain-names or Logos. You set up a prize and provide a detailed description of what you do and look for. Ka-boom, People rush to come up with domain names instantly.

In our case we hosted the contest for five days, offered a price of $100 and took some time to give a very good description of what we were looking for:

We are building an intelligent coaching system. It’s capable of learning and specialized in helping you to overcome the fear of public speaking. It is based on scientifically proven methods of NLP, CBT and positive psychology. With these methods at hand and a guided step-by-step process you will not only make yourself a goal, but have a clear picture of success in your mind long before you ultimately become a confident, authentic and charismatic public speaker.

Actually, Roberts description is 5 times as long, but I spare you the details.

So how many entries do you get? And what are the results like? People must come up with incredible stuff, right? Wrong! As Justin Wilcox said: 99% of the entries are simply crap.

We received 1.477 entries in the last 5 days. And if 99% of that is crap, you can imagine how difficult it becomes to pick out the cherries. But it’s not all hardship and facepalming – one evening, Robert and I opened a beer and tried to take another (drunk) approach towards naming. Turns out it gets quite funny. Here is our hit-list of what people actually submitted. Remember: The name must fit to our product, be easy to remember and pronounce, individual and snappy.

  • psychbut.comIn the sense of ‘butt’?
  • mindcraft.comYou know there’s a gigantic online game called minecraft?!
  • angstology.comYeees, Scientologists will love us!
  • matrixtowers.comUhm, just WHY do you submit that AT ALL
  • selfassuranceassurance.comYeah, same as before… Why…?
  • lectureconfidencegrow.comNo, that’s way too catchy!
  • aidspeak.comYou know you just spelled AIDS Peak?!
  • resetyourmindtospeaktogroups.comMy favorite! Imagine the business-card!

When you work on a list with almost 1.500 entries like this – and things just keep getting worse, you may be forgiven to think you are doomed. Still – whatever name we will come up with. I hope it will be better than therapist finder dot com

…cause that spells: therapistfinder.com

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About StartupPanda

I launched my first Startup in 2011, the second one in 2012. Ever since I have been traveling on one epic journey with my two closest friends & Co-Founders. Every now and then I like to share my views of the world and tell a little story about my life as an Entrepreneur. Why a Panda? Because whatever you do - take life like a Panda and you will get it right!
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