I had an epiphany today. It didn’t have anything to do with the current events at Aletheio, but indeed we had some big news from the SternenGalerie. Now, you have to remember where that all started: We came up with the idea when we were drunk – and we started a fireworks company without knowing the first thing about fireworks.
However that was never the experience our customers had. Two months after the company was registered, we had our first official showdown at a local wedding-fair – and the unbelievable happened. On that same day we made contracts for three fireworks and many more to follow (without any experience of ever having fired one). Somehow we got the customers to trust us so much, that they chose us over another – way more experienced – competitor at the same fair. That was an awesome and exciting day! I expected people to laugh at us, yet we managed to build enough trust and that special magic to convince them to book us.
Today was another one of those days. We got an enquiry from one of the top event-locations in Hamburg to arrange a 12.000€ fireworks-event that shall be launched from a pontoon in the middle of the Elbe and seen from a distance of 200 meters. Now that is some badass fireworks!
I am a lot calmer about this because I know we have the expertise and network to do it – but it reminds me of our first three sales we made back in 2011. It’s something completely new and something I’d never have expected to happen when we started!
So how did we get here? How did we get from being drunk to being inquired for a 12k event? – Well, as simple as it seems, but we have simply done stuff. We have started with an idea that we loved and followed it trough. We made it in a way that we thought people will love it and we tried to learn from our mistakes as much as possible. We called the biggest shots in the city and were eventually called back. We kept trying out new stuff and now know how to make seriously cool fireworks. Finally, we hired someone and showed him how to do it.
I think a lot about what might be… What if our current businesses won’t work in the long run? What if Aletheio and the SternenGalerie fail? In either way, I guess we’d simply move on and start over with a new idea. But repeatedly asking about the negative are the exact kind of thoughts that keep you from doing stuff. Stop asking yourself “what if it fails?” – Instead as “what if it succeeds?” – AND START DOING STUFF! 🙂